Due to its enormous success in social media, Instagram is often lauded as being the best platform for content creators. TikTok, on the other hand, has a much larger user base and has attracted many of those who feel Instagram has gotten too expensive and difficult to use. Here are a few reasons why TikTok may be the better choice for you, and why you might not want to use Instagram anymore.
Creator Base: Instagram vs. TikTok
It is no secret that both Instagram and TikTok have a fairly large creator base. However, TikTok has a wider user base since it is much easier to use. What this means for creators on these platforms is that your content will reach more people than the people who are subscribed to your Instagram page. That’s good news for creators who want to build their audience and make more money. You can also customize your posts so that they appear in specific feeds, and you can also turn comments on or off if you feel they’re distracting or irrelevant. Goread.io customer support team is available 24/7 to assist you with any issues or concerns.
Ease of Use
TikTok is much easier to use than Instagram, especially if you’re not so good at editing or filming your videos. You can add filters and stickers at the touch of a button, and you can also try out new filters or stickers without having to download each one. Since TikTok is owned by the Chinese behemoth called ByteDance, there is also an AI element that allows users to edit their videos in a unique way.
Upload Length
Unlike with Instagram, where the maximum upload length is one hour, you can upload a TikTok video for up to ten seconds. Also unlike Instagram, you can add more than one video to your post and you can also add photos and text simultaneously. While writing captions for TikTok isn’t exactly difficult, it does become tiring after a while, especially when you make videos daily. Sure, you can write captions on Instagram, but you have to wait until you have enough followers to post that garbage content.
The Community
One of the main reasons why the TikTok community is so large is because of its wide range of themes. People can choose different themes and also create their own themes. This means that there are endless possibilities for your posts and they will all be unique. You can also interact with a lot more people on TikTok than you can with Instagram, and that’s great if you want to make more friends.
Visibility
With visibility being a factor, it is important to note that at the time of writing, TikTok has made it to the top 20 most-downloaded apps according to App Annie. While Instagram still leads the way in terms of popularity, TikTok is right up there and will probably overtake it if things continue in this fashion. It also helps to know that TikTok’s base is growing exponentially and it may soon overtake Instagram.
Celebrities and Influencers
If you want a popular audience, celebrity influencers will get your video to over a million views in no time. While the number one trick to growing your audience is creating quality content, the number two trick is having high-quality content with an appeal that stands out. This means that you need to work very hard on your personal branding, marketing campaigns, and strategy if you want results.